Elizabeth Merino Cabrera

Senior Product Designer

Summary

Senior Product Designer with 8+ years of experience leading scalable digital products from concept to delivery. Expert in UX/UI, design systems, and cross-functional collaboration.

Experience
2022 – Present
Senior Product Designer
  • End-to-end ownership: Led the design of critical fintech flows including onboarding (KYC), dashboards, and administrative systems.
  • System architecture: Built and maintained robust design systems to ensure product scalability.
  • Collaboration: Optimized internal workflows by bridging communication between product and engineering teams.
See case studies
2020 – 2022
Brand Specialist & UX/UI Designer
  • Strategic design: Led brand identity initiatives and high-fidelity UX/UI design, including complex user flows.
  • Asset creation: Contributed to design systems and produced multi-channel marketing and social media assets.
See case study
2018 – 2020
Brand Specialist & UI Designer
  • Visual identity: Developed comprehensive brand identities and UI component libraries.
  • Marketing design: Produced visual assets for social media advertising and marketing campaigns.
See case studies
2016 – 2018
UI Specialist & Brand Designer
  • Innovation: Designed UI interfaces and product visuals as part of the Coca-Cola Founders startup initiative.
  • Growth: Developed visuals for high-reach marketing campaigns and brand assets.
See case study
Skills & Tools

Expertise

Product Strategy UX/UI Design Design Systems Interaction Design Prototyping Agile Leadership

Design tools

Figma Builder.io

Development & AI tools

Claude Code Antigravity Vercel
Education
UX Specialization
Dev.f
2020
Bachelor’s Degree in Graphic Design
2011